Attorney Yang Zhihao of Yunya was invited to give a special training seminar on advertising law for

I. Lecture review

On the morning of August 4, 2017, Yang Zhihao, a partner of Jiangsu Yunya Law Firm, was invited to give a special training seminar on advertising law for the headquarters of Dahao Restaurant Group. The training seminar was highly valued by the Daxie Catering Group. The executive department of the Daxie Group Headquarters, the Legal Department and the Planning Department were all fully attended.

This special lecture on advertising law, Yang Zhihao from the origin of advertising law, the interpretation of 2015 new advertising law, difficult interpretation, Daxie company's response to the policy of the four parts of the development, not only to the Daxu Group employees a comprehensive law-enforcement course, but also Amnesty Group's follow-up on how to legally and compliantly produce a copy of the text proposed reasonable suggestions.

Mr. Yang's training can be described as rich and vivid, easy to understand, using a lot of hot topics and cases in life, and won high praise from the participants.

 

Second, the interpretation of advertising law

The new "Advertising Law" was adopted by the Standing Committee of the 12th National People's Congress on April 24, 2015. It was officially effective on September 01 of the same year. It can be said that it is the most detailed and rigorous regulation of the advertising industry in history. Documents can show the importance the country attaches to the advertising industry.

Soon after, the "Provisional Regulations on Real Estate Advertising (Revised)" was also included in the issue. The State Administration for Industry and Commerce issued the "Regulations on the Issuance of Real Estate Advertisements" on December 24, 2015, which came into effect on February 1, 2016. From now on, a regulation for the real estate industry has been officially promulgated. It can be said that it caused widespread sensation at the time, which led many housing companies to do nothing about it. Not only that, after the introduction of the regulations, the local real estate registration departments have also rebuilt the sample of the "commodity housing sales contract" format. Just like Wuxi, the new version of commercial housing sales contract was adopted from January 01, 2016. Prior to this, the new contract and system operation training was held for the city's real estate enterprises.

However, in view of past experience, it is far from enough to regulate only the advertisers. In order to protect the consumers, in the second half of 2016, the Industry and Commerce Bureau has put forward a very strict regulation. - Interim Measures for Internet Advertising Management ", expand the scope of the main body of advertising regulations, and integrate the platform into management.

Since then, China has a clear document on the standard management of advertising in some industries.

In response to the use of advertising, Yang proposed that the new "Advertising Law" cannot be used as a criterion for restricting business, which is a misunderstanding of the law. In fact, after communicating with various departments, it was found that, first of all, as a new law, it is still at a stage of exploration; secondly, for operators who violate the new "Advertising Law", it is currently punished by the Trade and Industry Bureau. If it constitutes a violation of the consumer, it should be bound by other laws. The measure of whether or not to violate is mainly to determine whether there is a false propaganda and misleading consumers. If not, the use of relevant vocabulary does not necessarily constitute an illegal act. Therefore, for the very detailed and specific content introduced in the advertisement, it is necessary to clearly identify the source, etc., otherwise it may touch the red line and be punished by the Trade and Industry Bureau.

In the later production of Daxie Group, Yang also gave a lot of feasibility comments, which made the participants amazed.

This training is the deepest integration of Yunya and Daxie Group. I believe that there will be more and more opportunities, and I believe that through such cooperation, both sides can have more long-term development in the future development.

Founded in 2007, Daxie Restaurant Group is headquartered in Wuxi, Jiangsu Province. It is a group-based chain catering enterprise jointly established by founder Du Ge and several national advanced Sichuan-based technology research experts and chain management experts. With 10 years of brand history, an elite team of 1,000 people, and a reputational deposit of thousands of customers, Sichuan flavor has continued to enter the catering market. Daxie owns sub-brands such as Datun Hot Pot, Xiaoyan Niang, Spicy Three Mad, Gold Medallion, Little Frog, Du Ge Fish and Shrimp, and Hot Mom. As of August 2017, there are more than 200 in the country. Store.

Jiangsu Yunya Law Firm is one of the largest corporate law firms in Wuxi City, Jiangsu Province. Yunya is willing to provide growth clients with all aspects of corporate law, intellectual property, business compliance, and labor and personnel. legal service. Yunya is a new partnership law firm initiated in 2004 by a highly educated lawyer with rich experience, professional characteristics, vitality and team spirit. He has won “Wuxi Excellent Law Firm” and “Wuxi Civilized Unit”. "Jiangsu Province Youth Civilization" and other honorary titles, Yunya lawyer has won "Jiangsu Province outstanding lawyers", "Jiangsu Province outstanding young lawyers", "national lawyers industry to create advanced activities for advanced individuals", "Wuxi outstanding young lawyers "Wuxi Top Ten Young Lawyers", "Wuxi Outstanding Lawyers", "Wuxi Young and Middle-aged Excellent Law Experts", "Chinese Foreign-related Lawyers Leading Talents" and other honorary titles. With more than 40 staff members and more than 30 practicing lawyers, Yunya is one of the largest law firms in Wuxi. Some lawyers work and train in the United States, the United Kingdom, Germany, Canada, Singapore and Hong Kong, with the ability to work in both Chinese and English.